"I love noticing playful similarities – be it a sweater on a clothing line looking like a horse or a slice of bread resembling a dog's head. "To me, Household Surrealism is about finding magic in the mundane, seeing beauty in imperfections, and connecting to our reality in a new way," she explains. In Edible Creatures, we see a gorgeous little puppy made of lettuce and the "ultimate comfort dog" made of sliced bread, inspired by The Great British Bake-off and called Brad Pet, no less.
#Clothing line sketches windows
In other artworks, Helga has placed clothing lines below property windows to create a brick-walled character that sleepily smiles and a laundry basket with two hanging socks in front of two washing machines to create a goofy happy face. The fact that these objects are so recognisable and common makes me study them even more carefully. "I enjoy looking at everyday things like bread, cheese, or folds in the tablecloth.
At first, it was quick little projects to do with children, but it turned into something a little bit more thought-through and adult-oriented," she says. "I started doing creative photography on Instagram about six years ago. Like a LEGO figure's head becomes a piece of sweetcorn, or a dozen eggs suddenly have stems as found on tomatoes. The Clothing Line Animals follows other popular works, such as Food For Thought, where Helga takes one type of edible treat and merges it with another object to make us double-take on each fine art photograph. A graduate of Central Saint Martins, she worked in the advertising industry and ran a children's clothing business before becoming a full-time artist.
Working across a wide spectrum of media, including illustration, photography, video and stop motion animation, Helga won the award for Food Art Creator of the Year in 2020 and has since collaborated with the BBC, Honda and O2.
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